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Sunday, February 20, 2011

Google to make search results more social network-friendly

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In its move to enhance user experience, Google Inc. has decided to expand its search engine by enabling users to find more personalized results shared on social networking sites.


The Mountain View, California based search giant has once again proved its innovative potential, this time by deciding to let its search engine become a bit more social: letting users find more personalized results.

This enhanced feature, which would only need users to be registered on a social networking website and a functional Google account.

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It is not the first time that the users will be able to view results from social networking websites.

However, it would be the first time such results would show up among the top results, unlike previous instances when they would show up at the bottom of the page or could be accessed using the “Social” filter in left-hand side column of the results page.

Despite widespread expansion of Google’s social search, the changes would not have any Facebook “Like” activity even if the Facebook page is linked with the social profile.

The feature would require users to be signed into their Google account. Following that, they would need to link their Google account to all relevant social networking sites from which they prefer to find results.
The feature works by showing link(s) containing relevant information among the top results. The link from a social networking website on which it may have been shared, would contain a small photo along with information on the person who shared the link.

The feature has received widespread favorable response. Though it is possible to find information tailored to one’s needs on the internet, it is indeed favorable finding the same from an online contact.

Impact on page ranking
According to Product Management Director of Search, Mike Cassidy, Google would in some cases annotate results with a social search indicator.

The traditional ranking algorithm of Google would determine where a listing could appear. The listing would then only be enhanced to reflect any social element associated with any result.

In other cases, page ranking would be boosted by the addition of a social element, and those results associated with a social element would get boosted compared with a “normal” one.

Facebook “Likes” not included
Surprisingly, Twitter “Likes” would be surrogates for Facebook “Likes” for the time being.

Despite widespread expansion of Google’s social search, the changes would not have any Facebook “Like” activity even if the Facebook page is linked with the social profile. Mike Cassidy said, “This is just the beginning, and we’re going to be doing much more to improve the comprehensiveness of Google Social Search.”

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