Search This Blog

Friday, February 11, 2011

Nokia to switch to Windows Phone 7

With the meteoric rise of Google Android devices and Apple's iPhone, Nokia had been considering a strategic move to reposition itself as the market leader in the smartphones segment.
The Finnish giant had been seeing a downward spiral since 2007 when the first iPhone hit the market and Google announced Android. That was a time when Nokia's market share in the smartphones segment was nearly 50 percent.
By the fourth quarter of 2010, the market share of the Finnish giant had fallen to an unbelievable 30.8 percent, while Apple had increased its market share to 16 percent.
With the adoption of Windows Phone 7, Nokia now has a powerful weapon up its sleeve to compete with Android and iPhone devices.
Android-based smartphones have seen an explosive growth since 2007, with more than 300,000 phones getting activated everyday, according to a Google spokesman.
Nokia had been considering a move to join hands with Android but backed out because it did not want to “play in a commodity market”. Associating with Android would also have given Google too much of revenue for the services.
Nokia Apps to integrate into Windows Phone 7
Microsoft is now working with Nokia to help the Finnish giant come out with its first Windows Phone 7 device. The two companies are also in talks with chip manufacturers to decide on the best chips and processors that would be suitable for such phones.
Nokia Maps will use Microsoft's Bing search engine for its search capabilities and all Nokia apps and content store will be integrated with the Windows Phone 7 platform.
Market shares of Research In Motion, makers of Blackberry, have dwindled to the point of being insignificant, with most experts now calling Nokia, Android and Windows Phone the “big three”.
The partnership between Nokia and Microsoft will see Nokia contribute its hardware support and language design and bring out Windows Phone 7 devices across a greater range of price points and market segments.
Symbian OS is likely to continue
Nokia, however, made it clear that it had no plans to abandon its Symbian OS any time soon. It said that it "expects to sell 150 million more Symbian devices in the years to come."
With the adoption of Windows Phone 7, Nokia now has a powerful weapon up its sleeve to compete with Android and iPhone devices. The familiarity and popularity of Windows 7 desktop operating system should make many consumers opt for a Windows Phone 7 device from Nokia, experts say.

For more Articles you can check my profile:
Prince Kumar

No comments:

Post a Comment