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Tuesday, February 22, 2011

New rules by Apple annoy app developers


The various developers making apps for Apple have claimed that the new rules regarding subscription are so puzzling it is almost impossible to make an app confirming to the new rules. The latest criticism comes after some publishers also expressed their anguish over these rules regarding subscription-based content.


Arc90, which has developed the Readability Web service, has severely criticized Apple for rejecting its native iOS client on the grounds that it does not confirm to the new subscription rules.

Developers unhappy with new terms
Another developer, Keynote Productions, which makes TinyGrab, is not even going to complete its under-development app.

Arc90’s Readability service reformats Web pages into easy to read formats and strips out ads and other content not related to the main text.

Arc90’s Readability service has a unique model, as it allows readers to pay on per-article-basis, and giving Apple a cut of 30 percent would mean that the company would have to either give up its own share or settle new terms with the publishers.

Arc90 has launched a Web-based subscription service in which 70 percent of the revenue goes to the publisher whose content the user reads and 30 percent goes to the company, apparently for the money lost as ad revenue.

Apple rejected the app on the ground that it is presenting a paid service without devising any means to pay for the service within the app itself.

Rich Ziade of the Arc90 wrote an open letter to Apple after it received the rejection letter from Apple. In the letter, Ziade claimed that Apple’s language of its rules include “functionality and services” besides just the apps offering content.

Ziade claimed, “If we implemented In App purchasing, your 30 percent cut drastically undermines a key premise of how Readability works.”

Zaide’s complaint is, however, somewhat insincere, as it is keeping 30 percent for itself for its service of removing ads and reformatting web pages.

Readability service has a unique model, as it allows readers to pay on per-article-basis, and giving Apple a cut of 30 percent would mean that the company would have to either give up its own share or settle new terms with the publishers.

Several other developers face the same problems
Similarly, TinyGrab has also decided that it will not offer a native iOS client for the “social screenshot sharing” service.

Project manager Chris Layton said in his blog post that the company would violate several of the new rules regarding the app purchases.

Layton wrote, “Apple would now like a slice of our pie, which is fair enough, We’re more than willing to give Apple a cut of the sales that they assist in, but we can’t- they simply won’t let us.”

As the new rules by Apple have caught most of the developers unawares, some kind of annoyance is understandable. If Apple decides to continue with its demand for a 30 percent cut in all the revenue generated by iOS apps, the developers will have to reframe their business plans keeping this factor in mind.

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Prince Kumar

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